Honda Civic Tourer

New Honda Civic Tourer Ad


The new Honda Civic Tourer model is due out later this year and the advert which is yet to be shown has created a number of headlines. The Honda brand have had a large number of successful adverts within the UK over the years, with the likes of the cog and the impossible dream. The Hands advert has been described as being one of the most innovative clips in advertising as it reached over 10 million hits on YouTube.


However, this one is slightly different. The new Honda Civic Tourer ad campaign will celebrate and promote the inner beauty and space inside the model. The video will emphasise eloquently the balance between beauty and performance and the incredible practicality of the new Tourer model.


The Honda Civic model itself is arguably the best selling model for the large brand across the globe. The new extended and tourer version is likely to add to the existing market share and hopefully help the brand bring the fight to major Japanese rival Toyota.

The Battle between Toyota and Honda

Toyota themselves have just passed a landmark, after being crowned the worlds best selling manufacturer for the first time since its recalls and manufacturing issues. The Honda brand will be hoping to catch the brand next time out with a whole host of new models set for the market.


In terms of unique selling points, the Civic Tourer model is the lightest in its class and will be available with a 1.6 i-DTEC engine capable of achieving 74.3mpg and emitting just 99g/km. The model will look to go head to head with its direct rival at BMW in the estate/tourer market.


In terms of pricing for the model, it is believed that the Honda badged model will be priced somewhere in the region of £20,265 for the 1.8 i-VTEC S model.

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