New Jaguar XE

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New Jaguar Saloon


Jaguar will be revealing the name of it’s brand new rival for the BMW 3 series live during it’s Geneva Motor Show lunchtime press conference, Dr Ralf Speth, the CEO of the company confirmed recently. He also added that the first teaser image of the vehicle will be shown as well.


The name announcement is the first official big step in the rolling out of the essential new Jaguar model, which will be going on sale next year. There will be more news on the model released throughout the year and it’s first drivers are expected to happen before the end of 2014.


Dr Ralf Speth confirmed also at a pre show Jaguar Land Rover press conference that the brand’s new in house range will be called ingenium. These new vehicles, which will launch with the baby Jaguar will be made at the company’s new engine facility in Wolverhampton.


This has been said that it is proof of the brand’s commitment to the United Kingdom as a UK company. New facilities are being planned throughout the world though these will be to support Jaguar Land Rover’s growth plans and not to displace any work in Britain. Dr Speth said that the company continues to invest billions into the United Kingdom, in production, engineering and research.

 Jaguar to rival the BMW 3 Series


When asked how the baby Jaguar is going to compete against the enormous German competition, such as the future new Audi A4, the Mercedes-Benz C Class and the BMW 3 Series. Dr Speth explained that the baby Jaguar will harness the DNA of Jaguar. The new Jaguar model will not try and copy the German brands though will focus on innovative technology, seductive design and intelligent performance instead.


The baby Jaguar will be based on a brand new all aluminium platform that is called iQ(AL), which is the only all aluminium vehicle to ever be built in this sector and Dr Speth will be offering a range that includes an 186 mile per hour and a sub-100g Co2 version.

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